Learnings from the Lab #3
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Session 4 continued the exercise generated by Quddus which aimed to distill the essential directive or theme from the “ingredients of a future law firm” when compared against the management functions that are involved with delivering this in private practice.
As a refresher, “the Distillery” involves the following steps
We began by selecting one of the “ingredients” we were happy to distill and placed it in the top box.
We then chose which dimensions of a law firm would potentially be involved in the delivery of that “ingredient”.
We then were asked to “distill” the ingredient and the multiple dimension layers into the core theme we were trying to achieve.
Key Findings:
This session we ended up choosing “Ecosystem Management” as the ingredient we wanted to distill. Before we began the exercise we took the opportunity to explore what Ecosystem Management could mean, taking definitions from members of the session. We ultimately landed on this definition: “Conscious realisation and management of the firm's existence within an ecosystem”. The dimensions that we identified involved in this ingredient were: Organisation, Clients and Services, Strategic Ambition, Data and Technology.
The result of this distillation were two fold:
“Generate a tailor made partnership network to support a common strategic ambition (client and innovation focused)” and;
“Serve clients with what we have inside (resources) and around us (our partners, specialists, suppliers)”.
The exercise is maturing well as we tackled an outward facing ingredient this time. It became clear that “Ecosystem Management''; the conscious realisation and management of the firm's existence within an ecosystem, gives an opportunity to generate clear directives about how the firm positions itself with partners in its environment. It also shows how we can develop a stack of solutions with existing and new clients in mind. Importantly it begs the question of whether partnerships and alliances are exercises in marketing and external positioning, or whether the collaborations permeate the DNA of the firm - producing products that leverage the right partnership expertise and know-how and packaging it into a product or service that clients will love.
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Q.